Loli Talks Corporate Slogans
50 Words in English
A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create slogans to use in various marketing efforts in hopes that the phrases will stick in people’s minds. That way, when a consumer needs a product or service offered by a variety of companies, that consumer will choose the product or service that is top-of-mind from slogan recognition.
Writing a Slogan
Slogans must be memorable. They must give people an idea of what your company or product does and must relate to your business in some way. Even though they consist of only a few words, slogans can take hours, sometimes much more, to write. Each word has to be perfect. If you are writing a slogan, look at your logo for ideas. Describe your logo and whittle the description to a few words. The slogan should match the feel of the logo, because they are often displayed together. Keep the slogan simple but memorable. Use rhyming or humor if appropriate to help people remember your slogan.
Not everyone can write a slogan. It is best to hire a professional writer to help with grammar and creative use of words. You can hire a copywriter, hire a freelance writer or use an advertising agency to come up with your next slogan. You can also ask for feedback or have brainstorming sessions with your employees. Some employees, including sales staff members, might be too close to the product or service to write an effective slogan, because their opinions and thoughts are biased. Slogans should be honest and not make false promises about your company or product, because that will only annoy and frustrate consumers.
Slogans and Jingles
Jingles are similar to slogans in that they are catchy and used to associate a specific company, product or brand. Jingles tend to be musical, though, whereas slogans do not need to be accompanied by music. However, slogans can become jingles; a slogan that is sung is a jingle. Gillette’s “The best a man can get” slogan often is sung in the company’s commercials, making it a jingle as well.
There are a number of good slogans that have been used in advertising. Many have been around for decades, and consumers immediately associate those slogans with a particular brand, company or product. For example, “Just do it” has been Nike’s slogan for decades. Another example is Wheaties cereal’s “Breakfast of champions” slogan, because it tells consumers that the product is a breakfast food and insinuates that consumers should eat it because star athletes do. Apple’s “Think different” slogan entices consumers by advertising a different kind of technology product and a think-outside-the-box approach to its products.